In July 2015, the organizers of the Kenya GiveDirectly basic income experiment began enlisting Homa Bay County residents and encountered an unexpected obstacle: nearly half of the households refused to receive assistance. The company went to great lengths to find out why this was happening. It turned out that people couldn’t believe that someone would pay them the equivalent of an annual income at no cost. We had to enlist the help of Kenyans already involved in the project, who shared their personal experiences of receiving money and dispelled rumors that “the money was linked to cults or devil worship.” Information about this was posted on the company’s Web site.
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